Samples of what you will learn:

Health is a process, not an event

• Health, like happiness is a journey, not a destination
• Enjoy the Journey and strive for excellence, being a better person tomorrow than today.
• A broken wrist is an event. and it is treated like an event.  But healing takes time and is a process.
• Have you questioned why you find virtually the same pattern of subluxations on patients visit after visit even though you have accepted that the body is a dynamic, self-healing and self-regulating organism? 

Subluxations Damage the Spine

• Never believe that localized spinal degeneration process is a result of the normal aging process.
• If one spinal bone shows degeneration, and one disk is deteriorating, and it is just "aging" why are the surrounding bones and discs so healthy?

Some Health Statistics

• The United States spends 13.7% of its gross domestic product on medical care.
• US life expectancy ranked 24th of the WHO nations.
• US ranked 37th in overall health system performance
• 13th (last) for low-birth-weight percentages
• 13th for neonatal mortality and infant mortality overall
• 11th for postneonatal mortality
• 13th for years of potential life lost (excluding external causes)
• 12,000 deaths/year from unnecessary surgery
• 7000 deaths/year from medication errors in hospitals
• 20,000 deaths/year from other errors in hospitals
• 80,000 deaths/year from nosocomial infections in hospitals
• 106,000 deaths/year from nonerror, adverse effects of medications

Models of Subluxation - Each explained

• Dysafferentation Model
• Neurodystrophic Model
• Altered Cerebrospinal Fluid Model
• Spinal Cord Compression/Traction Model
• Dentate Ligament, Cord Distortion Model
• Somatovisceral and Viscerosomatic Model
• Somatosomatic Reflex Model
• Aberrant Axoplasmic Transport Model
• Vertical & Horizontal Integration Model
• Intraneural Microcirculation Ischemia Model
• Macrocirculation Ischemia Model
• Subluxation Degeneration Model
• Neurological Consequences of Subluxation Degeneration

Understanding innovation acceptance in the general population

Continuous Innovations: Innovations that do not require a major change in lifestyle, thinking, or belief systems. These innovations are readily accepted into society and utilized by a high rate of the population fairly quickly.

Discontinuous Innovations:  Innovations that do require some degree of major change in lifestyle, or challenge current thinking, or belief systems.  These innovations take longer to be accepted and require a higher degree of processing before becoming part of the main stream. (if ever)

Five Groups of Potential Patient Populations

• Innovators:
• Early Adopters:
• Early Majority:
• Late Majority:
• Laggards:

Patient Lecture / Orientation

• How do I get patients & spouses to attend?
• How do I handle objections?
• How do I set-up my office?
• What about children?
• What do I say?
• How can I show X-rays?
• What technologies are available.

Impact of Internet Usage on Healthcare

• Half of American adults have searched for health information online.
• Eighty percent of Internet users, or about 93 million American adults, have searched for at least one of sixteen health topics.
• The most popular topics include information about a specific disease or medical problem (63%); information about a certain medical treatment or procedure (47%); and information about diet, nutrition, vitamins, or nutritional supplements (44%).
• Twenty-one percent of Internet users have searched online for information about a particular doctor or hospital

Email Uses in a Chiropractic Office

• Birthday letters
• We miss you letters
• Referral thank you letters
• Special announcements
• New patient letters
• Office hour changes
• Holidays & office closings
• Open House announcements
• Congratulations
• Online Health Tracks
• Email Newsletters.

Website Uses in a Chiropractic Office

• Additional Report of Findings Information
• Online Library resource for information on health issues.
• Tool for patients to use to make referrals.
• Source of non-chiropractic health information.
• Office bulletin Board
• Source of in-house advertising.
• Practice calendar of events

My Mission for Today

 I am a chiropractor.  Today, I will love everyone, serve everyone, and give the message of chiropractic to everyone I contact.  Every man, woman and child needs my help today in becoming and remaining subluxation free.  At no time today will I withhold the truth of chiropractic for fear of rejection.

 Today, I am an expert at correcting subluxations.  I will correct subluxations on everyone I care for.  When I do this, the power within them, heals them, every time without exception.  I CAN help everyone I see Today.

 Today, I ask for the strength to serve all those who are coming to see me.  I ask for the love to give fully to each one individually.  I ask for the innate wisdom to correct every subluxation I lay my hands on Today.  And I ask for the authority to convert others so that Today, they may share in, and spread the truth of chiropractic.

 Today, I serve God by serving others through the gift of chiropractic.

Today, I am a Chiropractor.